When you do something, you learn something. Perhaps, something about yourself, or a new skill.
Why then, do we sometimes feel or have resistance to doing things that open up possibilities? Particularly when it comes to our business or our practice, and its success? Your success?
Maybe, it’s because some of these thoughts pop up:
- “I’m not good enough”
- “People won’t like me”
- “I don’t know how to do this”
- “I’m going to mess this up, bigtime”
I still remember the very first client I ever saw, as a newbie psychologist. I was so nervous, and my main focus was on burying that way, way down in the hope that the client wouldn’t notice.
Those nerves went away once I found my groove. It didn’t take long, but I had to take action.
If we stay in our ‘safe place’, our impact and our skill level will remain the same. Dr. Scott Miller came out with some horrifying stats (that went something like this…I can’t remember only I know it’s bad).
He reckons after about 30 hours of client work, we don’t get any better – clinically. We stop developing as practitioners! This is based on therapists, but I don’t see any reason why this wouldn’t be applicable to all other health and wellness professions. I suspect that the same is true for the other abilities we need to run successful businesses. Scott is all about ‘feedback informed practice’ which helps rectify this.
This is one of the reasons why I love digital marketing, versus old school marketing. You should do both if you have the time, but if you want to put your marketing and client bookings on autopilot, focus more on the digital aspects. Why? Well, you get immediate feedback on whether or not you’re hitting the mark.
- How many people are interested in you?
- How many dollars have you made based on specific efforts?
- Are those efforts worth repeating?
Versus old school marketing where you might go to a networking event, or have lunch with potential referrers and hope that they refer people to you so you can at least make your lunch money back.
I encourage you to check in with yourself and notice the actions you’re avoiding, particularly the ones that have the potential to drive your practice, your business to where you want it to be. How can you overcome some of your own ‘unhelpful’ thoughts and feelings? I bet you know how!
PS. When I say ‘run a successful business’, I want to make it clear that if you’re a solo practitioner, you are in a business! If you go out of business, that’s going to be bad for you and the clients that can no longer get your help. And come on, you don’t want to go back to working for someone else right? I didn’t think so 😉
If I can live the life I want, you can too. I’m writing this from a log cabin in Idaho. Don’t give up – focus on taking the right actions. I’m here to help you. I’m fine-tuning our big e-course and coaching program coming up in August, where I’ll show you exactly how to grow the practice you love. Stay tuned.
Alex, Founder of The Practice Activator