The Practice Activator

We help practitioners and coaches attract and serve high-paying online clients

  • We give you the confidence to ditch insulting insurance companies and poorly-paying programs.
  • We help you to charge your worth, because you’re amazing and provide HEAPS of value to your clients
  • We help you live a first-class life.

Our background


Going online

The Practice Activator is headed up by entrepreneur and CEO Alexandra Whitehead, a 3 x business owner, registered psychologist, successful group practice owner, and digital marketer.

Having your business online (or at least part of it) is one of the most freeing business strategies you can implement. When you remove geographic barriers and you can see clients from all over your business has endless opportunities for growth. Not to mention, you can move to a new city, and not have to close your wellness business! And as if this wasn’t enough, when you do online marketing well, you’ll be attracting stellar clients, where your both a great fit for each other. Now you can have a bigger impact on your clients, as well as financial security that comes from regular income and charging your worth.



Practitioners and coaches face a rather gigantic problem when they decide to go online. You were never taught how to incorporate a digital marketing strategy into your practice (heck, you probably were taught zero business skills whatsoever). You’re probably actioning a bunch of marketing-related tactics that are not working for you. Or, you’re so confused with the options available you’ve done precisely nothing.  Without expert guidance and truly knowing what works is an amazing way to throw your cash and time away.


Follow the correct process and develop a thriving online business

We can help you. We have the formula which simply works. All you need to do is follow it and receive our guidance along the way. Here’s what our Founder, Alexandra says:

“It’s our job to help you achieve your business (and life goals) so you can live a first-class life with impact and joy. We’ll teach you everything you need to know to be successful in online practice. And, when you join our Online Practice Membership, we’ll be there to help you implement the actions you need to take to achieve your dream life.”

– Alexandra Whitehead, CEO & Founder of The Practice Activator
MBA, PGDip(Psych), BSc

I recently attended the Success in Private Practice Workshop hosted by Alexandra Whitehead of The Practice Activator and Kristen Jackson of ReCenter. These ladies are spot-on when it comes to supporting private practitioners in the mental health space. In addition to being warm, approachable, and nurturing women, they are knowledgeable experts in the area of business development in the private practice sector.

The Success in Private Practice workshop content was directly related to my psychology private practice including strategies and wisdom that will help me grow and support my business. This includes making sure I am attracting the right clients, to marketing my services, to how to manage the everyday challenges such as appointment reminders and no-shows. 

Strategies were down-to-earth and practical. Unlike some of the more generic resources out there, this workshop content felt like it was designed for me and addressed issues specifically related to my behavior health practice. Alex and Kristen are truly changing the way we practice mental health by supporting the practitioners, which in turn supports the clients and consumers. Their workshop was well worth my time and highly recommended. I would attend other programs of theirs in the future. 

Jennifer Medina

Owner, Rocky Mountain Neurobehavioral Associates and Brain Space

The Practice Activator

Our knowledgeable team and friends

Alexandra Whitehead

Alexandra Whitehead

Founder & CEO | MBA, PGDip(Psych), BSc, Registered Psychologist (AUS)

I’m an entrepreneur at heart and I have an affection for inspiring others and being a part of your growth. With a background in psychology, performance coaching, consulting and private practice, I get enormous satisfaction by breaking up huge goals into very actionable steps. This way you know you’re getting accurate information, put forward in a way that’s totally actionable and beneficial.

I reside in Boulder Colorado but I’m a born and bred Aussie. Having freedom over where I choose to live, because of the online businesses I’ve created is one of my most exciting achievements. When I’m not coaching or designing new training for practitioners and coaches, you’ll find me hiking, snowboarding, hanging out with my kiddo and partner, and planning my next travel adventures. 

Donald McPhail

Donald McPhail

Founder & Engineer

I’m both an engineer and innovator and get much satisfaction by implementing strategies that are ethical and effective. I help by offering providing advice on business strategy and people performance.  

You’ll find me in Boulder, Colorado, having fun in the snow and spending quality time with my little family. 


Gerard Doyle

Gerard Doyle

Fractal Marketing

I help people realize their potential and support them on their business journey. I do this through marketing strategy, audience identification, SEO, SEM and growth hacking. I love working with private practice people, because you have a higher purpose in mind which is truly heart warming. I’m what people call a veteran of digital marketing having spent time working for Coca Cola, Burberry and Microsoft.

I hail from Brisbane, Australia (think half way up on the east coast, beaches and sunshine).

How we got here

Become a seriously successful business owner, of an online practice you love

Here’s how we can help you get a steady stream of online clients, make regular income, and scale from there:



10 day mini-course

An affordable foundational level mini-course to help you get started with your online wellness business. This course will help you avoid the fundamental errors many practitioners and coaches make, and help you refine your offering and your business. Now you’ll be able to focus your efforts where it counts

Free private group

Join a group of online practitioners and coaches and ask your peers and our team for advice to get you going

Pricing workshop bundle

Earn an extra $10,000 next year by getting your pricing for your online clients just right, by investing just $197 for our on-demand Pricing Workshop Bundle for Online Practitioners and Coaches 

Get high paying online clients: 4 week program

Increase your hourly rate by 233% with online, cash pay clients. Earn more, and serve more, without the burnout

The Online Practice Membership

Are you a practitioner or coach who wants to attract and serve high-paying online clients? If you’re motivated to take the actions you need to take to develop a business and life full of ease, joy, and impact, then this is the membership for you

1:1 Business coaching packages for online practitioners and coaches

Fast track your results with expert support and accountability with 1:1 coaching with Alexandra Whitehead – Founder, Psychologist, Digital Marketer, 3 x Business Owner, and Entrepreneur 

Let’s Get Started

Ready to power up your online practice? Sign up for your
10 Day Mini Course