The Practice Activator

We help therapists, psychologists, and counselors to grow your online practice by getting private-pay clients on autopilot

  • Reduce your reliance on insurance and other poorly-paying programs (you can keep some of them, just not all of them – if you want a profitable practice)
  • Embody the confidence to charge your worth, because you’re amazing and provide HEAPS of value to your clients and you’ve created irresistible offers
  • Have a take-home salary of $100,000+ and ditch working Fridays!

Our Background


Going Online and The Hybrid Practice

The Practice Activator is headed up by entrepreneur and CEO Alexandra Whitehead, a 3 x business owner, registered psychologist, successful group practice owner, and digital + product marketer.

Having your business online (or at least part of it) is one of the most freeing business strategies you can implement. Because, when you remove geographic barriers your business has endless opportunities for growth (see people who are located in your state, nationally, and even globally if your profession allows). Not to mention, you can move to a new city, and not have to close your practice and start all over again!

And as if this wasn’t enough, when you implement the right process, you attract your ideal clients on autopilot which means you can focus on what you love doing the most – serving your clients!



Practitioners face a gigantic problem when they decide to go online or begin a hybrid practice. That is – you were never taught how to market yourself in an online environment. And because of this, you might be stuck seeing clients via poorly-paying programs that don’t rely on you marketing yourself. 

To stop relying on insurance providers and to fill up your schedule with self-pay clients who can easily afford your full session rate, you need to follow a proven process from start to finish. That’s where we come in!  


Follow our proven process, develop a thriving online business, and get your time back! 

We take the guesswork out of growing a profitable online private practice so that you can:

a) deliver the transformations you’re promising and serve the heck out of your people, and

b) enjoy all that life has to offer and be able to retire one day!

We’ll help you attract the right clients for your online practice. And we’ll help you build your online practice in the most efficient and effective way via our proven process!

You’ll earn more, have more impact, and finally, experience time freedom so that you’re not working more than 30 hours a week – ever.

I recently attended the Success in Private Practice Workshop hosted by Alexandra Whitehead of The Practice Activator and Kristen Jackson of ReCenter. These ladies are spot-on when it comes to supporting private practitioners in the mental health space. In addition to being warm, approachable, and nurturing women, they are knowledgeable experts in the area of business development in the private practice sector.

The Success in Private Practice workshop content was directly related to my psychology private practice including strategies and wisdom that will help me grow and support my business. This includes making sure I am attracting the right clients, to marketing my services, to how to manage the everyday challenges such as appointment reminders and no-shows. 

Strategies were down-to-earth and practical. Unlike some of the more generic resources out there, this workshop content felt like it was designed for me and addressed issues specifically related to my behavior health practice. Alex and Kristen are truly changing the way we practice mental health by supporting the practitioners, which in turn supports the clients and consumers. Their workshop was well worth my time and highly recommended. I would attend other programs of theirs in the future. 

Jennifer Medina

Owner, Rocky Mountain Neurobehavioral Associates and Brain Space

About Us

Alexandra Whitehead

Alexandra Whitehead

Founder & CEO | MBA, PGDip(Psych), BSc, Registered Psychologist (AUS)

I’m an entrepreneur at heart and I have an affection for inspiring others and being a part of your growth. My background is in psychology, performance coaching, product marketing, consulting, and private practice.

You’ll find me in Boulder, CO – hiking or going down some blue runs at the locaI mountain.

Donald McPhail

Donald McPhail

Founder & Engineer

An engineer by trade and strategic thinking and planner at heart, I’ll help you implement strategies that are ethical and effective.

You’ll find me in Boulder, Colorado, having fun in the snow and spending quality time with my little family.

Gerard Doyle

Gerard Doyle

Fractal Marketing

I help people realize their potential and support them on their business journey. I do this through marketing strategy, audience identification, SEO, SEM, and growth hacking. I love working with therapists because the world needs you! I’m what people call a veteran of digital marketing having spent time working for Coca-Cola, Burberry, and Microsoft. You’ll find me in Brisbane, Australia.

Become a seriously successful business owner, of an online practice you love

Here’s how we can help you get a steady stream of online clients, make regular income, and scale from there:



10 day mini-course

An affordable foundational level mini-course to help you get started with your online wellness business. This course will help you avoid the fundamental errors many practitioners and coaches make, and help you refine your offering and your business. Now you’ll be able to focus your efforts where it counts

Free private group

Join a group of online practitioners and coaches and ask your peers and our team for advice to get you going

Pricing workshop bundle

Earn an extra $10,000 next year by getting your pricing for your online clients just right, by investing just $197 for our on-demand Pricing Workshop Bundle for Online Practitioners and Coaches 

Get high paying online clients: 4 week program

Increase your hourly rate by 233% with online, cash pay clients. Earn more, and serve more, without the burnout

The Online Practice Membership

Are you a practitioner or coach who wants to attract and serve high-paying online clients? If you’re motivated to take the actions you need to take to develop a business and life full of ease, joy, and impact, then this is the membership for you

1:1 Business coaching packages for online practitioners and coaches

Fast track your results with expert support and accountability with 1:1 coaching with Alexandra Whitehead – Founder, Psychologist, Digital Marketer, 3 x Business Owner, and Entrepreneur 

Let’s Get Started

Ready to power up your online practice? Sign up for your
10 Day Mini Course