Helping Therapists, Psychologists & Counselors To:


Grow Your Online Practice By Getting Private-Pay Clients On Autopilot


Reduce your reliance on insurance, only work with great-fitting clients, and take Fridays off forever!



Instead of feeling maxed out and burnt out at the end of the day, aligned practitioners are working less, earning more, and providing bigger transformations for their clients.


Want in on this too? We’ve helped 1000+ people just like you to experience:


  • Greater time freedom (be there to pick up the kids!)
  • A deep sense of financial security (easily making those mortgage repayments!), and
  • Greater control (only attract the clients you really want to work with!)


Filling up your schedule with self-pay clients who can easily afford your full session rate, and who even choose to invest in your $1997+ package options, requires you to follow a specific, proven strategy. That’s where we come in!


We take the guesswork out of growing a profitable online private practice so that you can:

a) deliver the transformations you’re promising and serve the heck out of your people, and

b) enjoy all that life has to offer and be able to retire one day!

We’ll help you attract the right clients for your online practice. And we’ll help you build your online practice in the most efficient and effective way via our proven process!


You’ll earn more, have more impact, and finally, experience time freedom so that you’re not working more than 30 hours a week – ever. 


If you:


  • Haven’t got a session rate of $200+
  • Haven’t created package options that are $997 to $1997+ that are selling like hotcakes
  • Aren’t working with people you LOVE helping
  • Don’t have a system set up for attracting your ideal clients on autopilot
  • Signed up for all the insurance agencies to get going, and now too scared to ditch most of them
  • Are working more than 20 hours per week and still aren’t taking home a salary of over $100,000
  • …Basically haven’t got your dream life and dream business…


Then we can help you! In fact, you’re exactly the type of person we help.

We help therapists, psychologists, and counselors to become incredibly successful in their online business. Whether you’re just starting out, or you’ve been running your own show for decades, we’ve created clear pathways to help you build, grow, and scale your business (and your life). We’ve got a formula that simply works.

It’s time to say bye-bye to those feelings of burnout, and cease worrying about whether you’re good enough for this. You are. You just need to know the right actions to take to get what you want. We’ll help you focus your efforts and your energy on what will move the needle for your practice.

Hi, I’m Alex!


I’m the CEO of The Practice Activator™ and I help practitioners, coaches, and healers to build and grow their online practice with streamlined business and marketing strategies that actually work, so you can serve the heck out of your ideal clients, and finally work less, find ease, and reach abundance!

A psychologist by trade turned business owner (x3), health-tech startup founder, entrepreneur, and mom, I’ve got your back when it comes to your online business and making it awesome + efficient so you can focus on being in alignment both inside and outside of your business!

It took me just a couple of years to start earning $300,000+ per year in my hybrid practice – BUT – getting there was a ‘blood, sweat, and tears’ approach 🙁

Instead of you doing this the hard way, we’ve developed a proven process for you to follow that is a JOYOUS and some would even go as far as to say ‘FUN’ experience!

Got questions about where you should begin? Use the Contact form and we’ll help you get started.

Become a seriously successful business owner, of an online practice you love

Here’s how we can help you get a steady stream of online clients, powerfully increase your income, and scale from there:

Powerful Pricing Program - Learn How to Earn $10K Extra in Just 4 Hours!

Earn an extra $10,000 (minimum) by enrolling in our on-demand short course for just $197! This is the EASIEST thing you can do to increase your profitability

Free Private Group

Join a group of online practitioners and get unique tips that you won’t find anywhere else

10-Day Mini Online Practice Course

Over 10 days, you’ll uncover the fundamental errors to avoid as you set your intention to attract new online clients. From niching to SEO to sales funnels, if you’re brand new, start here and save yourself YEARS of fumbling about

Activate Your Online Practice | Signature Program

Become financially abundant and have a take-home salary of $100,000+ by attracting ideal, high-paying online clients – on autopilot, following our step-by-step proven process. This is our most popular program!

1:1 VIP Unlimited Coaching

This high-level VIP coaching service is for online therapists who are wanting scale their business to multiple six figures and beyond. If you’re motivated to take the actions you need to take to develop a business and life full of ease, joy, and impact, then this is the program for you. 

[Application Only] 1:1 VIP Coaching + Done For You Services 6-Month Program

Fast track your online practice profitability with this intensive six-month program incorporating 1:1 private coaching + ‘done for you’ services so you can focus on what you do best! This is like having your own team – from sales page developers to social media managers!

Join our free group Boosting Private Practice

“Worth every minute…”

“Alex’s workshop was filled with relevant guidance to support a clinician in private practice.  She’s able to quickly share action steps that can lead to immediate impact in a practice.  Alex is a skilled and engaging presenter with extensive expertise in growing a practice.  Her workshop was well worth every minute.” 

– Stephanie Onan, LCSW

Wondering if this process really works? Here’s what people are saying:

“I’m now charging $220 per session, have packages that my ideal clients are investing in, and I know I’m valuing my worth!”

Verity Correll

PSYCH-K Practitioner, Good Vibes Health & Wellbeing

Alex exceeded my expectations by offering concrete tools to implement THAT DAY!”

I went into this workshop for therapists in private practice with an expectation that I would receive confirmation for the approaches I was using to market my business and reassurance that it takes time to build up–a “just keep swimming” message.

Alex exceeded my expectations by offering concrete tools to implement THAT DAY to niche down my message and attract the clients I am most passionate about. I left the workshop feeling SO inspired and energized!

Kaitlin Boyd

Practice Owner/Therapist , Discovering Peace, LLC and Mindful Matters, LLC

“I was able to get my first five online, private-pay clients!”

Before connecting with Alex and The Practice Activator, I’d been contemplating my move towards personal branding and business. I was unsure about how to leverage my content in the digital world and how to use my website and social media to be found by my ideal clients.

From then until now I’ve been truly propelled into online business and supported 100% every step of the way. I was able to get my first five online, private-pay clients! All of the tools, skills, and guidance around online presence, branding, niching, and connecting with your ideal client are fantastic! I’ve also got the accountability and motivation to create content that resonates with the right people.

I’ve learned a lot about understanding the metrics that drive the types of clients you want to see and I’ve even built a niche online community to share my professional knowledge and experiences.

The humble guidance of Alex and The Practice Activator and strategic implementation has propelled me ahead in leaps and bounds in my personal business endeavors. And the great news, is now my ideal clients can find me, and I can be seriously impactful!

Matt Hurley

Director and Exercise Physiologist, Movement Matt

“Now I have my perfect clients booking in on the same day as I send out a targeted story!”

As a health practitioner, I was used to doing all the admin tasks for my small business. But marketing was not on my list: there were too many taboos and barriers, which I blamed on my professional registration body’s restrictions and of course the age-old excuse: “I haven’t got time”. These beliefs stopped me from taking any online marketing actions to increase my patient numbers.

After I worked through Alex’s program, I realized that not only I could, but I must connect with the right customers for my business and that providing information in a professional and authentic way helps people make better decisions about their health and wellness.

Now I have my perfect clients booking in on the same day as I send out a targeted story! I’m happy and satisfied!

Alex’s coaching sessions, save me so much time and keep me focused. I continue to learn and implement the best ways to connect with my ideal clients and I can even evaluate the results!

I appreciate the need to work smart for my micro-business; as there is only one person, me, to organize and get the work done. That’s why I really value Alex’s continuous guidance on cost-effective online resources and strategies that can help health professionals, like me, do the best job to find the right clients.

Denise Stewart

Director and Occupational Therapist, Breast & Shoulder Rehab

Read our most popular articles

Niching in Private Practice: Why you need to do it

Niching in Private Practice: Why you need to do it

By Alex Whitehead Let me ease your fears about niching You’re not going to lose business as a result of homing in on your niche area – the area you truly want to work in, feel uplifted and energized by. You are doing yourself a disservice by seeing simply anybody that...

read more

Let’s Get Started

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