Helping Ambitious Therapists and Coaches to:


Make far more money by working with motivated clients who can easily afford your
full rates.

Earn the money you’re here to make, and get your time back so you can do what you want.


When you talk to the people who can easily afford you and who are ready to move, you’ll earn the money you want. And, your ability to market your business determines how easily you make money.

Want in on this too? We’ve helped 1000+ people just like you to experience:


  • Greater time freedom (be there to pick up the kids and practice what you preach)
  • A deep sense of financial security (easily making those mortgage repayments and invest), and
  • Greater control (only attract the clients you want to work with)

Filling up your schedule with full-fee clients who can easily afford you – from your $250/hr+ session rates to your $4997+ packages requires you to follow a specific, proven strategy. That’s exactly what we help with.


We take the guesswork out of growing a profitable online business so that you can:

a) deliver the transformations you’re promising and serve the heck out of your people, and

b) enjoy all that life has to offer and be able to grow your money.

We’ll help you attract the right clients for your online business. And we’ll help you build or scale in the most efficient and effective way via our proven process. 

You’ll earn more, have more impact, and finally, experience time freedom so that you’re not working more than 30 hours a week – ever. 


If you:


  • Haven’t got a session rate of $200+
  • Haven’t created package options that are $1997 to $4997+ that are selling like hotcakes
  • Aren’t working with people you LOVE helping
  • Don’t have a system set up for attracting your ideal clients effortlessly
  • Signed up for all the insurance agencies to get going, and now too scared to ditch most of them
  • Are working more than 20 hours per week and still aren’t taking home a salary of over $100,000+
  • …Basically haven’t got your dream life and dream business…


Then we can help you. In fact, you’re exactly the type of person we help.

We help therapists and coaches to become incredibly successful in their online business. Whether you’re just starting out, or you’ve been running your own show for decades, we’ve created clear pathways to help you build, grow, and scale your business (and your life). We’ve got a formula that simply works.

It’s time to say bye-bye to those feelings of exhaustion and dissatisfaction, and cease worrying about whether you’re good enough for this. You are. You just need to know the right actions to take to get what you want. We’ll help you focus your efforts and your energy on what will move the needle for your practice.

Hi, I’m Alex!


I’m the CEO of The Practice Activator™ and I help practitioners, coaches, and healers to build and grow their online practice with streamlined business and marketing strategies that work, so you can serve the heck out of your ideal clients, and finally work less, find ease, and reach abundance. 

A psychologist by trade turned business owner (x3), health-tech startup founder, entrepreneur, and mom, I’ve got your back when it comes to your online business and making it awesome + efficient so you can focus on being in alignment both inside and outside of your business.

It took me just a couple of years to start earning $300,000+ per year in my hybrid practice – BUT – getting there was a ‘blood, sweat, and tears’ approach.

Instead of you doing this the hard way, we’ve developed a proven process for you to follow that is a JOYOUS and some would even go as far as to say ‘FUN’ experience!

Got questions about where you should begin? Use the Contact form and we’ll help you get started.

Become a seriously successful business owner, of an online practice you love

Join our free group Boosting Online Practice

“Worth every minute…”

“Alex’s workshop was filled with relevant guidance to support a clinician in private practice.  She’s able to quickly share action steps that can lead to immediate impact in a practice.  Alex is a skilled and engaging presenter with extensive expertise in growing a practice.  Her workshop was well worth every minute.” 

– Stephanie Onan, LCSW

Wondering if this process really works? Here’s what people are saying:

“I’m now charging $220 per session, have packages that my ideal clients are investing in, and I know I’m valuing my worth!”

Verity Correll

PSYCH-K Practitioner, Good Vibes Health & Wellbeing

Alex exceeded my expectations by offering concrete tools to implement THAT DAY!”

I went into this workshop for therapists in private practice with an expectation that I would receive confirmation for the approaches I was using to market my business and reassurance that it takes time to build up–a “just keep swimming” message.

Alex exceeded my expectations by offering concrete tools to implement THAT DAY to niche down my message and attract the clients I am most passionate about. I left the workshop feeling SO inspired and energized!

Kaitlin Boyd

Practice Owner/Therapist , Discovering Peace, LLC and Mindful Matters, LLC

“I was able to get my first five online, private-pay clients!”

Before connecting with Alex and The Practice Activator, I’d been contemplating my move towards personal branding and business. I was unsure about how to leverage my content in the digital world and how to use my website and social media to be found by my ideal clients.

From then until now I’ve been truly propelled into online business and supported 100% every step of the way. I was able to get my first five online, private-pay clients! All of the tools, skills, and guidance around online presence, branding, niching, and connecting with your ideal client are fantastic! I’ve also got the accountability and motivation to create content that resonates with the right people.

I’ve learned a lot about understanding the metrics that drive the types of clients you want to see and I’ve even built a niche online community to share my professional knowledge and experiences.

The humble guidance of Alex and The Practice Activator and strategic implementation has propelled me ahead in leaps and bounds in my personal business endeavors. And the great news, is now my ideal clients can find me, and I can be seriously impactful!

Matt Hurley

Director and Exercise Physiologist, Movement Matt

“Now I have my perfect clients booking in on the same day as I send out a targeted story!”

As a health practitioner, I was used to doing all the admin tasks for my small business. But marketing was not on my list: there were too many taboos and barriers, which I blamed on my professional registration body’s restrictions and of course the age-old excuse: “I haven’t got time”. These beliefs stopped me from taking any online marketing actions to increase my patient numbers.

After I worked through Alex’s program, I realized that not only I could, but I must connect with the right customers for my business and that providing information in a professional and authentic way helps people make better decisions about their health and wellness.

Now I have my perfect clients booking in on the same day as I send out a targeted story! I’m happy and satisfied!

Alex’s coaching sessions, save me so much time and keep me focused. I continue to learn and implement the best ways to connect with my ideal clients and I can even evaluate the results!

I appreciate the need to work smart for my micro-business; as there is only one person, me, to organize and get the work done. That’s why I really value Alex’s continuous guidance on cost-effective online resources and strategies that can help health professionals, like me, do the best job to find the right clients.

Denise Stewart

Director and Occupational Therapist, Breast & Shoulder Rehab

Read our most popular articles

Niching in Private Practice: Why you need to do it

Niching in Private Practice: Why you need to do it

By Alex Whitehead Let me ease your fears about niching You’re not going to lose business as a result of homing in on your niche area – the area you truly want to work in, feel uplifted and energized by. You are doing yourself a disservice by seeing simply anybody that...

read more

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